Richard Florida’s concept of the creative class, that mantra of capitalist urban planning and development, can be simplified into two stages: creatives move in to a neighborhood, bringing their bohemian trendiness along, and opportunistic developers swoop in to brand and capitalize upon the new, hip ‘hood.
To Florida and many, this is a good thing, but the recently juried I Want To Live Here film competition recognized the negative effects of this policy of gentrification and took it head-on. The winner, above, conceived of the re-zoning and rent hikes that accompany so-called development schemes as a war on creativity, which drives artists to produce more client work, and consequently lower quality work.
Other entries are gradually being posted to their website, including the runner-up.
Thanks, Rayna!
Subscribe via RSS
Facebook
Twitter