The Yes Men’s latest action, coordinated to promote the release of their film, targets Dow Chemical, the corporation responsible for cleanup of the world’s largest industrial accident, at Bhopal.

B’eau-Pal, a satirical designer brand of bottled water, is pumped from a well where 25 years of slow-leaching toxins from the fallout have poisoned whole generations, directly due to Dow’s negligence.

The Bhopal Medical Appeal and top London creative design firm Kennedy Monk collaborated with the Yes Men on the effort (detailed in the video below) which is aimed as much at forcing Dow’s hand as calling attention to their attempts to greenwash their image.

This fall, follow-up actions are planned, and they are seeking collaborators, particularly in New York, who can contribute financially, sew, swim, get arrested, or pretty much anything else.

2 Comments to “The Yes Men Lash Out at Dow Chemical with “B’eau-pal””

1. Twitted by timnyc says:

   July 14, 2009 at 4:19 PM

   [...] This post was Twitted by timnyc [...]
2. Mike Soron » B’eau-Pal for Bhopal: The Yes Men strike says:

   July 14, 2009 at 9:42 PM

   [...] yesterday’s post about Bhopal, this came across my feed reader from the excellent Groundswell [...]

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