Is culture jamming the new Jihad? Princess Hijab answers a resounding “Yes!” with her self-described visual terrorism: hijabizing advertisements in her resident Paris.
Princess Hijab knows that L’Oréal and Dark&Lovely have been killing her little by little.
Since 2006, the Princess has modified commercial visual language with spray paint and black marker pen, clothing Western, scantily-clad and underfed female models in the hijab. The French reaction to the wearing of headscarves has stirred controversy, and has been at the center of much human rights debate in recent years. Such xenophobia inspires her work, and is the source of her desire to reclaim the garment:
Princess Hijab will go on, veiled and alone, forever asserting her physical and mental integrity. By day, she wears a white veil, symbol of purity. By night, her black veil is the expression of her vengeful fight for a cause (custom ad).
Culture jamming has its critics, but never one like Princess Hijab, who accuses the practice of being ignorant of non-Western perspectives:
When she was a teen, she heard about movements such as Adbuster; but since 9/11, things have changed. She does not subvert images in an American way.
Her website, found at princesshijab.org contains her complete manifesto and samples of her work.