Greenwashing. Environment, Perils, Promises and Perplexities addresses “the contradictions and responsibilities that we encounter personally and as a society. Art here does not necessarily proclaim a ‘correct’ ethical or green choice, but allows the possibility for broadening and analysing our perceptions and actions.” The exhibit is on view at Fondazione Rebaudengo in Turin, Italy, until May 11, 2008.
Regine from wemakemoneynotart had the chance to review the show, and reports that:
this exhibition provides enough food for thought for people who are naive enough to believe that they can sleep soundly in their organic cotton bed linen just because they recycle glass, never print any paper unless they have no other choice and always bring their own bags to the supermarket.
Égalité (2003) is one piece in this exhibit that I was previously familiar with. Artist Minerva Cuevas subverts the familiar corporate identity of the bottled water Evian to satirize the commercialization of water. Access to water is increasingly wrapped up in power struggles. Michael Klare, a former adviser of mine, has written on this subject extensively.
Ettore Favini‘s, Green is the Color of Money (2007), above, highlights the self-critical streak in this exhibition.
After our recent article on social art and design ethics, it’s refreshing to see this kind of criticism coming directly from artists.
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Well thought out post. I agree:)