This project is a departure from our normal reportage about political activism, but I think that the power behind You Are Beautiful will be easily understood by our readers. This great, decentralized and guerrilla effort has spawned some inspiring work, which you can view in their gallery.
You Are Beautiful is a simple, powerful statement which is incorporated into the over absorption of mass media and lifestyles that are wrapped in consumer culture.
The intention behind this project is to reach beyond ourselves as individuals to make a difference by creating moments of positive self realization. We’re just attempting to make the world a little better.
Intention is the most important aspect of the You Are Beautiful project in its idea of purity. Nothing is sacred. Everything that has a perceived value becomes commodified. We work extremely hard that this message is received as a simple act of kindness, and nothing more.
Advertising elicits a response to buy, where this project elicits a response to do something. The attempt with You Are Beautiful is to create activism instead of consumerism.
You Are Beautiful uses the medium of advertising and commercialization to spread a positive message.
Projects like these make a difference in the world by catching us in the midst of daily life and creating moments of positive self realization.
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