Every once in a while it is nice to see that the work we do is benefiting the causes we lend our time to. Jakob Nielsen recently posted a study of web usability and the return on investment that government agencies and nonprofit organizations could see from better application of its principles. In sum, the report finds that:
Although the gains don’t fall into traditional profit columns, there are clear arguments for improving usability of non-commercial websites and intranets. In one example, a state agency could get an ROI of 22,000% by fixing a basic usability problem.